VoucherCodes Whisperer Brings the Best Deals to Bargain Hunters

VoucherCodes.co.uk, the UK’s most trusted savings site, today announces its return to TV screens nationwide with its first ad in 12 years, ‘The Whisperer’. This playful, heart-warming ad, by creative and production agency Be The Fox, brings VoucherCodes’ core message to life: helping customers to save on the everyday, every day.

The TV ad launches as the third milestone in the brand’s refreshed strategic marketing approach, following its rebrand in January and the launch of its new loyalty proposition – VoucherCodes VIP – in March. The new TV ad encapsulates VoucherCodes’ personality and customer-centric approach perfectly through its new character, The Whisperer. 

Instantly likeable, warm, curious, and friendly, helping people get the best deals and save money is what gets The Whisperer out of bed in the morning, and the TV spot brings this to life perfectly.

The ad takes viewers through a series of everyday shopping scenarios where The Whisperer is on hand to help people get the best deals and save money. From browsing travel sites for a holiday from your bed, to doing the online food shop at the kitchen table, to being in the bath and realising you’ve run out of your favourite beauty products  – The Whisperer pops up and reminds people that VoucherCodes.co.uk is there providing the best and most trusted range of working discounts on everyday purchases in just a few taps.

Megan Price, co-founder, Be The Fox, comments, “Because VoucherCodes tests all their codes by hand, our creative idea was to bring the humanity of the brand to the fore by giving it a trusted face: the lively, likeable, memorable character we developed in The Whisperer. Set in the homes of three online shoppers to make the spot super relatable, our nimble and experienced team filmed the ad in a single day.”

Jessica Read, director of brand and communications, VoucherCodes.co.uk, says, “Despite VoucherCodes being around for 16 years, we’ve not been on TV screens since 2012. In that time we’ve gone through many changes - including a full rebrand at the start of this year.  For the creative, we were looking for something informative as well as engaging, allowing us to create emotional connections with both new and existing audiences with our bold new visual identity.

“We wanted to give VoucherCodes a face – one that’s trustworthy, helpful and a ray of sunshine who’s here to save you money. So when Be The Fox pitched ‘The Whisperer’ to us, it ticked every box.” 

“We also wanted to bring a touch of light-heartedness to the ad, because, let’s face it, talking about saving money can be dry, but it doesn’t have to be! We wanted to show that pop of joy you feel when you clinch a great discount and save some money.”

A particularly important part of VoucherCodes’ ATL campaign is to remind customers about its trust messaging, something the TV ad specifically leans into. The hand checking of codes is an everyday practice for the brand, ensuring consumers leave VoucherCodes.co.uk safe in the knowledge that their codes will work and with some extra pounds in their pocket.

“As a business, we’ve implemented some big changes since the start of 2024. We have a huge desire to evolve as a brand and are willing to explore new avenues for growth.” says Armelle Guillet, senior marketing director at VoucherCodes.co.uk.

She continues, “Our ATL campaign is another step down the road that started with our brand overhaul in January, VIP loyalty proposition launch in March, and continues with our new TV ad today. 

“Being back on TV screens at a time where consumer budgets continue to be stretched was hugely important to us, so we can help our customers, existing and new, shop the brands they love for less. We’re so excited to see how the public reacts to our campaign.”

The above-the-line campaign breaks today (Thursday 6th June) with a 30 second launch spot across Channel 4, Channel 5 and on Sky TV and video-on-demand, supported by a wider marketing campaign.