A Heartfelt Chat Tackles Heart Health in AliveCor Campaign

Kardia by AliveCor has launched a TV campaign, by creative and production agency Be The Fox. It spotlights heart health and the importance of ‘heartfelt chats’ with friends and family to encourage more open conversations and preventative action.

With men more likely to develop atrial fibrillation a decade earlier than women, this spot for KardiaMobile, AliveCor’s smart medical-grade ECG heart monitor, focusses on a candid conversation between two friends. They talk openly about keeping a check on their heart health for 'peace of mind'; a chat that seamlessly spans the car, changing room, and their spin class. Free from the usual awkwardness many men feel talking about this stuff, the creative has levity and is filled with warmth and friendship, highlighting how easily the tech and these kinds of conversations can be integrated into everyday life. 

The campaign goes live at a time when men’s health is high on the news agenda. The UK government plans to launch a men’s health strategy to tackle physical and mental health needs. This includes creating ‘men friendly spaces’, such as work and sporting venues, where men can have checks and chat with NHS staff to remove potential barriers to keeping in good health.

“The need for honest, open conversations about heart health, where people feel comfortable opening up, is mirrored in our advertising campaign,” comments Chris Shelford, senior marketing director, AliveCor. “We know that keeping a check on your heart health is more important, and now more accessible, than ever before. KardiaMobile, our simple, portable smartphone-linked device does exactly that: delivering a medical grade ECG in just 30 seconds, anytime, anywhere.” 

Megan Price, co-founder, Be The Fox said, “We put men at the centre of this spot because it seems so much harder for them to open up about their health concerns. The creative addresses this by gently subverting the stereotype that tells us men avoid heartfelt conversations, by bringing a cool piece of tech into the picture as a centrepiece for an open dialogue. Of course, heart health and how KardiaMobile can help keep a check on it is a subject for people of any gender, and, with its grounded and relatable storytelling, this spot will resonate with anyone who has an eye on their own heart health.”

Trak Ellis-Hill, creative director, Be The Fox, commented, “AliveCor wanted to strike a chord with people concerned about their heart health. It would have been easy for us to lean into scare tactics or create a spot that feels big pharma, but our approach was to design a piece of compelling storytelling that leaves viewers with a positive sentiment – after all, this is pocket sized tech that empowers you to take control of your heart health, so a heartfelt narrative that demos the product with some levity is what this ad delivers.”

The national TV and digital campaigns run from August 2024 - 31st July 2026.