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Volkswagen Tests James Buckley’s Entertainment Skills With the Toughest Crowd of All

19/12/2023
Directors Reps
London, UK
222
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Film from The Visionaries' Leo McCrea puts the actor up against kids

Watch James Buckley tackle a chaotic road trip adventure with four kids in Leo McCrea’s hilarious new commercial for Volkswagen. From cringe-worthy dad jokes to 'magical' self-parking demos and impromptu beatboxing sessions, this journey is packed with laughs, bathroom breaks, and even some uninvited bodily noises!

Leo McCrea has been directing the top names in TV for the last twenty years. Whether it be actors, comedians or everyday people, he has a reputation for always creating a friendly working environment to draw out the best performances. This approach is key for this film, which relies on candid improvisation in order to channel the chaos of family road-tripping most authentically. 

Leo had this to say about filming, “I really enjoyed working closely with creatives Adrien and Grant at BBH to bring their idea to life. Once we had sketched out the ideas it was all about encouraging and prompting improvisation from James and the great cast of kids. Originally planned for social only, the client loved it and ran it with commercials before this week's Willy Wonka screenings in cinema.”

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