Volkswagen Financial Services Fleet Appoints Havas CX Helia to Lead B2B Marketing and Content Strategy

Havas CX helia has been appointed to lead the B2B marketing strategy and content strategy for one of the UK’s leading business vehicle leasing companies, Volkswagen Financial Services Fleet - following a competitive pitch which started in November 2022.

The new account, which will be led out of the agency’s Cirencester office, will see Havas CX helia support Volkswagen Financial Services Fleet’s ambition to become the number one fleet contract provider worldwide, charged with leading digital, website and marketing automation development and delivery.

In 2021, Volkswagen Group UK and Volkswagen Financial Services UK appointed Havas CX in London as its retained CRM partner. In addition to its existing remit, this new appointment sees Havas CX helia now delivering services spanning several capabilities across numerous parts of the Volkswagen business.

James Fields-Davis, head of Fleet Development and Marketing, says: "We are thrilled to have selected Havas CX helia as our marketing partner. We saw some impressive pitches from a number of agencies but from the very beginning, Havas CX helia demonstrated a deep understanding of our brand, customers, industry and their innovative ideas and energy truly stood out. We are confident that this partnership will help us achieve our business goals and take our B2B marketing strategy to new levels.  We’re really excited to get going on some exciting marketing initiatives that will further position Volkswagen Financial Services | Fleet as a leader in the business vehicle and mobility space.”

David MacMillan, managing director Havas CX helia and co-president Helia UK says: I am delighted by the news that VWFS Fleet have appointed Havas CX helia to help them realise their plans to expand their leasing portfolio. With the recent growth within the EV sector, there is a real opportunity for VWFS fleet to help shape the future of corporate fleets. The team have a clear strategic vision and at Havas CX helia, we are excited to join them on their journey to the top of the market. Our experience and expertise across web and digital are a perfect match for these new clients. We look forward to partnering with this focussed and dynamic team.