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Visionaries Director Adu Lalouschek Takes Us on a Culture Filled Journey in Latest Spot for TUI

20/08/2024
Directors Reps
London, UK
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The new spot was directed in Sri Lanka and captures the quintessential TUI experience

From riding scenic trains and road-tripping through breathtaking landscapes, to candle-lit sketching sessions and vibrant plant-picking, Adu leaves you yearning for a trip around the globe. 

We get up close with elephants for some amazing photos, and dive into bustling markets for a unique shopping experience. Every moment is captured from that quintessential TUI experience – join in the fun!

Adu had this to say about the project, “Directing the new TUI spot in Sri Lanka was a dream. We wanted to reach younger travellers for the new TUI tours, so I pushed the visuals into a modern and playful space. We couldn't have asked for a better location to shoot in than Sri Lanka, it offers such a rich canvas and culture. While shoots like this come with a lot of variables and long hours stuck travelling in vans, the agency and client were amazing. Everything just clicked and I couldn't be happier with how it all came together.”

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