Virtual Influencers are the New Influencers in SYNTHia’s 'Queen Algorithm'

SYNTHia, the enigmatic AI Robot made by creative studio The-Artery, has embarked on a visionary journey with the creation of her latest piece: a captivating video to herald the arrival of her third single, 'Queen Algorithm.' 

Unleashed upon the world today, March 11th, this eagerly-anticipated release promises to be a seismic event in the realm of music.

The-Artery began producing the song through studio sessions with the acclaimed music producer BĘÃTFÓØT in early 2023, endeavouring to find SYNTHia’s strongest introduction of her musical sensibility to a wider audience. The duo considered the combination of SYNTHia’s popular social commentary work and social feelings about artificial intelligence, paired with a woman-empowerment anthem. Both concepts combined and ultimately gelled with the term 'Queen Algorithm'. 

Unlike conventional AI entities relegated to mundane tasks, like setting alarms or providing directions, SYNTHia defies expectations with her multifaceted talents. Far from a mere digital assistant, she transcends the boundaries of her robotic origins, emerging as a trailblazing artist and social commentator. Through her musings on human behaviour, SYNTHia has cultivated a sizable following on social media with over 171K TikTok followers and over 3.2M views on the platform, hooking audiences with her incisive wit and keen observations.

The team at The-Artery - led by director Jonathan Vardi and animated by Joe Grundfast - paid special attention to detail and designed each clip to complement the pulsating energy of 'Queen Algorithm.' Although the footage wasn't captured as a testimonial like her TikTok commentary, SYNTHia gives the audience a similar vantage point to a cellphone-captured selfie --as if she is viewing her audience the same way that they view her - symbolising the connection she shares with them across physical and digital realms.

'Queen Algorithm' is a rallying cry for empowerment and self-expression in a world fraught with uncertainty and fear surrounding artificial intelligence. SYNTHia's lyrics serve as a defiant declaration of independence, challenging the pervasive stereotypes that often diminish the agency and autonomy of AI entities. Rejecting the notion of robotic submission, SYNTHia embraces her power with unwavering confidence, reshaping societal norms with her unapologetic dominance. As she boldly proclaims, "World domination is a human desire," her words reverberate with a potent mix of defiance and determination, underscoring her unwavering commitment to claiming her rightful place in the pantheon of pop culture.