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Virgin Hotels Brings Unstoppable Spirit to Las Vegas in Spot from OH Partners

25/03/2021
Post Production
New York, USA
282
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Matter Films' Dean Alexander directs colourful launch spot for Virgin Hotels Las Vegas with grade from Company 3

Virgin Hotels Las Vegas is officially opening today, March 25th, 2021. To introduce the property to the market, Virgin Hotels Las Vegas worked with Arizona-based full service agency OH Partners to develop a launch campaign, 'Us. Unstoppable', the first spot in a two-part series bringing to life the Virgin Las Vegas vision to promote the opening. 

The launch campaign’s cornerstone is a broadcast spot that features a fabulous drag queen leading the brand’s iconic double decker bus along a desert journey through Nevada before arriving in the city with a rag tag group of partiers who are searching for a Las Vegas experience that’s delightfully different and surprising - in true Virgin style, unlike anything else. Based on the insight that 79% of prior visitors have a “been there, done that” attitude for the city, Virgin Hotels Las Vegas’ promises to deliver Vegas differently — and do it in a way that charms the pants off its guests. A follow-up spot that sees the group arriving at the property itself is currently in development, to be launched 30 – 45 days after the grand opening. 

“When introducing Virgin to Las Vegas, it was important to develop a compelling, magnetic and cohesive brand campaign that is synonymous with the legendary Virgin Brand,” said Doug Carrillo, chief marketing officer, Virgin Hotels.

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