Vins Balthazard: Ageing Like Fine Wine

In order to get closer to wine consumers and adapt to a fast-changing market, Vins Balthazard needed to strengthen its positioning as a pioneering wine import agency in Quebec. In this LG2 case study, discover how LG2 laid the strategic groundwork and developed a new, modern and unifying brand image that perfectly embodies the family DNA of the company, now run by Maxime and Sandrine, the children of founders Jacques and Andrée Balthazard.

“Whether it’s the people who make up the agency or the producers we represent, Balthazard is like one big family, and it was essential for us that this heritage be reflected in the new visual identity. From our first meetings with LG2, we quickly felt at ease and reassured by their expertise and grasp of our issues and needs. The team succeeded in capturing and respecting our heritage while triggering a process of self-reflection on our side. Our identity is now solidly positioned for the future.” – Sandrine and Maxime Balthazard, Co-owners, Vins Balthazard.

“It was important for Vins Balthazard to adopt a modern brand image that strongly communicates the passion and meticulous work of the producers and artisans they work with. The company’s family dimension and mission, which celebrates the pleasure of sharing good wine, come across more clearly now.” – Marie-Pier Gilbert, assistant creative director, lg2