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Viewers Dropped into TV Drama in BBDO NY Spots for AT&T’s U-Verse

11/08/2014
Advertising Agency
New York, USA
49
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MJZ’s Steve Ayson shoots campaign to promote portable television viewing

AT&T has developed a new campaign in support of its U-Verse entertainment offering.  The idea is 'The U-verse Revolves around You’ and the campaign features a series of commercials where the viewer pulls rank in scenes packed with live-action drama.

For example, one :60 spot brings to life a tense cop drama to show how content can be enjoyed on your terms.  A second :60 spot drops us into a troubled space capsule.

MJZ’s Steve Ayson directed the work that was created by BBDO NY.


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