Velux Shows That with a Little Imagination, Light Can Transform Any Space

Arts & Sciences London has produced VELUX’s latest ad, Once You See It, directed by Mike Warzin. Known for bringing elevated craft and attention to detail to every project, Warzin’s concise and original vision shines through in the latest for VELUX - the global roof window brand - made in collaboration with &Co.

VELUX’s tagline, Transforming Spaces, is evidenced in this whimsical film, where the power of light is front and center. Building a sense of mystery not only for the characters onscreen, but also for the audience watching, the spot opens on women and men looking expectantly and hopefully up at the closed ceilings of their homes. Expertly cast and acted, the film captures the wonder and awe of simply imagining a VELUX roof window where there currently is none.

VELUX has been the market leader in the manufacturing of roof windows for nearly 80 years. Now located across 40 countries, they invite their customers to open their eyes, and roofs, to see the possibilities. VELUX’s mission is to transform spaces into favorite places, and Warzin’s delightful ad does exactly that.

Arts & Sciences was started a decade ago as a boutique production company that specializes in producing award-winning advertising content, music videos, fine art projects, original documentaries, and feature films. Located in Los Angeles, NYC, and London, Arts & Sciences represents a diverse group of top directors and creators and has been named a Creativity A-List Production Company five times. Every major advertising award show has recognized its work, including Cannes Lions, Clio, AICP, D&AD, The One Show, and the Andys. Their original content work has been featured in the New Frontiers showcase at the Sundance Film Festival, The New Yorker, Nowness, and Purple Magazine. Arts & Sciences has produced work for every major global brand, such as Google, Apple, Facebook, Nike, AT&T, Samsung, Volkswagen, Ford, Toyota, American Express, MLB, the NFL, and more.