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Creative
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VCCPme and Kia Sportage Unleash Temptation Through Typography

VCCP, 7 months, 2 weeks ago

Multi-channel campaign emphasises the car's design spec using spaces inside the brand typeface

VCCPme and Kia Sportage Unleash Temptation Through Typography

VCCPme, the direct and data arm of VCCP, has recently launched a multi-channel campaign for the all-new Kia Sportage.

Kia’s fourth generation Sportage was unveiled earlier this year to much anticipation, with a striking new look and feel that includes everything from better handling to a more refined exterior and more spacious interior.

To mark the launch, VCCPme have created a bold campaign around the idea of teaseography – temptation through typography.

Using the spaces inside the brand typeface, VCCPme have teased out the design and quality of the all-new Kia Sportage – allowing the car’s supreme specification to speak for itself.

The campaign is running across email (pre-launch emails have already gathered more than 10,000 sign ups), across the Kia Motors UK website and DOOH. There will also be a vast installation to celebrate the launch in April at the new flagship Kia dealership on the Great West Road.

Mark Hopkins, Kia’s UK Marketing Director, said “we’re really impressed with how VCCPme were able to get to the heart of what the Kia Sportage is all about. Their campaign is bold, confident and true - allowing the car’s qualities to speak for themselves. We’re thrilled with the results so far”.

Creative Agency

Creative Director: Michael Quinn

Copywriter: John Maskell

Art Director: Jake Fish

Planner: Chloe McMahon

Digital Producer: Jim Phizacklea

Senior Account Manager: Jenny Devine

Creative Agency: VCCPme

Client Servicing: Kia Motors UK

Digital Designer: Claire Ashfield

Digital Production Company

Designer: Claire Ashfield

Head of Digital Production: John Adams

Media Agency

Media Agency: Havas

Category: Automotive , Cars