senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withTalent on LBB
Group745

Utiq Now Reaches over 55 Million People Across Europe with Consented, Deterministic Identifier

05/06/2025
23
Share
The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments

Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, today announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution.

Just two years since operations commenced, Utiq has now surpassed 55 million unique consentpasses across its operational markets, representing over one-third of all mobile users. 

Each consentpass corresponds to a real, verified individual who has opted-in to data-driven advertising experiences. These deterministic identifiers enable precise frequency control, cross-environment reach, fraud suppression and consistent measurement, without relying on third-party cookies, fingerprinting or other probabilistic methods.

Alongside this, Utiq now confirms that its infrastructure is powered by 26 Telco partners across Germany, Austria, France and Spain - spanning both mobile and fixed-line connections. These partnerships make Utiq the only addressability solution on the market that is fully rooted in telecom-grade identity infrastructure and cross-network signal continuity.

As European regulation and user expectations continue to demand stronger privacy protections, Utiq’s approach stands out by design. By adopting privacy-centric controls and offering addressability without compromise, Utiq enables the digital advertising ecosystem to move beyond short-term alternatives and embrace a new standard of responsible marketing.

Marc Bresseel, CEO of Utiq, commented, “These milestones demonstrate that Utiq is not an alternative - we are the definitive solution for the future of digital advertising in Europe. With over 55 million people now deterministically addressable and 26 Telco partners supporting our infrastructure, we are delivering unmatched scale, trust and capability – without compromise. Utiq was built to solve the consent, privacy and measurement challenges of our time, and the momentum we’ve achieved in just two years shows that the industry is ready for a better way.”

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1