Upshot Names Hutson Kovanda Senior Vice President, Creative

Integrated marketing agency Upshot has announced the appointment of Hutson Kovanda as Senior Vice President, Creative, a new position.

In this role, Kovanda will lead key campaigns and work directly on numerous accounts across the agency’s client roster. He will also broaden the senior creative leadership team over the coming months, and will be directly involved with the agency’s new business opportunities. Kovanda will be based in Upshot’s Chicago office and report directly to EVP, Creative Services Brock Montgomery. His appointment is effective immediately.

“Hutson has passion for the idea and can develop and deliver award-winning work in multiple disciplines,” said Montgomery. “It was an extensive search. His creativity, vision and experience stood out from everyone else – way out.”

Kovanda joins Upshot from Quench & Pavone, where he served as Executive Creative Director. In this role, Kovanda was responsible for leading the combined efforts of the agency across all of its businesses including Yuengling, Firefly Vodka and StarKist. Kovanda has worked at both large and small agencies throughout the course of his career such as JWT, MARC USA and Wyse Advertising. He has a strong focus on hospitality, spirits, healthcare, CPG and QSR and has worked with brands including Sunoco, Rosewood Hotels, Turkey Hill Ice Cream, Rite Aid and 7-Eleven.

“I jumped at the opportunity to help lead Upshot’s group of talented creatives,” said Kovanda. “I am looking forward to working closely with the agency’s brands across every channel of the consumer experience.”  

With nearly 20 years of creative experience, Kovanda has received numerous industry awards. He has garnered multiple Addy Awards including several Gold and Best of Show. Other honors include an Effie and FWA in addition to recognition from Communication Arts’ Webpicks.