Uprising: The Many Ways Salomé Tucker Feeds Her Curiosity

At one point, Salomé Tucker was convinced she’d become an Olympic gymnast, a guitar maestro, or a musical theatre performer gracing West End stages. Now brand experience agency Seen Presents’ first in-house copywriter, she may have laid those motley childhood aspirations to the side, but her fondness for dabbling in all kinds of pursuits has continued to bloom. 

With British and Belgian heritage, Salomé’s always been curious about diverse perspectives and customs. “I grew up with a rich blend of cultures,” she says. “This influenced how I spent my time, what I ate, different approaches to communicating and life in general. It’s given me a broader understanding of the world.” 

Her universe continued to expand through a liberal arts education at university. “[It] basically meant I spent a lot of time ‘dabbling’ (again) – my major was in philosophy, but I also took some modules in Spanish, computer science, and economics. My goal was to develop my writing and get a broad view of the world, which I definitely achieved. And now I can say I tried coding once... and leave it at that.”

A natural hard worker, Salomé spent much of her free time offering her journalism and copywriting talents or seeking advice from publications and companies. Her first major professional project came along at 19, interviewing Vanessa Villela from ‘Selling Sunset’ while working on a company rebrand for the celebrity estate agent's husband. With so many moving parts involved, Salomé learned to manage the stressful moments, and find resourceful ways to get the job done.

That same year, Salomé got her first article published in a national newspaper – The Times – helming the entire process. “I pitched the idea, sourced contributors by working directly with individuals and PR agencies, crafted the title, and, of course, wrote the piece. Seeing a project through from concept to completion gave me a first-hand look at the intricacies of writing and all the elements that come together to create an engaging article. It was an experience that opened many doors for me and one I’ll always cherish.”

Now with an impressive burgeoning career, Salomé’s entry into the brand experience world came when her LinkedIn profile caught the attention of a recruiter at Seen Presents, for a role as its first in-house copywriter. “I didn’t even realise I’d attended one of their events at Cannes Lions for TikTok the year before, but when I learned more about the company and brand experience on a general scale during the interview process, I was hooked. A year later, I found myself writing about Netflix at Cannes Lions – it was a real full circle moment!”

Happily, Salomé’s love for dabbling has been fulfilled at the brand experience agency, presenting the opportunity to explore every intricacy of running live events, from creative and production to logistics. No two days at Seen Presents are ever the same: “With such a variety of projects and clients, there’s always something new and exciting to write about! One day I could be writing short and snappy content for socials and the next I’d be crafting a narrative for an award entry or supporting on an important piece of thought leadership.”

That switch up between writing styles has been a steep learning curve for Salomé to tackle, as well as finding the sweet spot in length. “Going from writing an in-depth article to crafting snappy Instagram captions felt like moving from painting a mural to sketching a quick doodle. There’s definitely a fine line between keeping copy short and sweet and adding in enough juicy detail. Finding that balance can be tricky. It’s the writer’s eternal struggle – how much is too much?” 

Years of honing her craft by reading across publications and experts, learning from industry experts and the cleverest copy, have prepared her for the challenge – as well as constructive criticism from her father. “He’s always challenged me to question and refine my work,” Salomé explains. Whilst not everyone sees it that way, she frames every piece of feedback as an opportunity to learn and improve; and it’s that mindset that pushes her to continuously evolve and progress.

Salomé’s well aware of the work it takes to stay on top in such a quick-changing industry. “Marketing moves at such a fast pace these days that it’s almost impossible to predict what’s going to be trendy or what will resonate with consumers,” she says; nevertheless, she’s determined to try. You’ll often find her keeping up with social media trends, glued to LinkedIn or marketing magazines to find out how brands are putting their own spin on them, or learning about hot topics at industry events – including those held by the Alliance of Independent Agencies, a knowledge-sharing hub of which Seen Presents is a member. Not only does the wisdom Salomé gleans inform her writing, it also benefits all those around her: she feeds all her insights back to the Seen Presents team in her own weekly ‘Trade Reviews’.

All this exposure to the industry’s events and talent fills Salomé with inspiration. Unilever’s global brand director for Magnum ice cream, Tugce Aksoy, left her mark on Salomé after a recent MAD//Fest panel session uncovered how her talent is also multifaceted. “She claimed she wasn’t ‘born a marketeer’ but has combined her engineering degree with a passion for writing to harness her practical and creative side in her role. I admire her perseverance as a woman in the industry and her adaptability in such a dynamic market,” Salomé reflects. Earlier this year, Salomé was also blown away by a Billie Eilish album launch event, in partnership with Spotify, at Lightroom in Kings Cross. “I can think of few venues which transport guests so deeply into the realm of experience and I’m excited to see more spaces adopting this approach to spectacle.”

The learning never stops for Salomé. When asked about her hobbies outside of work, she lists picking up foreign languages, composing and playing new pieces on the piano – and continuing to freelance whenever she can. “I feel super lucky that Seen Presents supports my side hustle and encourages me to pursue my passions. It’s a great way for me to keep learning, researching and interviewing some random (but very interesting…) people. Each project gives me a chance to explore new ideas and expand my horizons!”

It’s clear that Salomé doesn’t waste a second; but what keeps her going through it all? “I’m driven by the desire to make myself proud. Sometimes I catch myself speeding through life, always chasing the next ‘win’ without stopping to celebrate the current one. While that motivation keeps me going, I need to remind myself to pause and appreciate those achievements!”