UNIT Delivers Coastal Roads and Rugged Mountains for Rainbow Riches Casino Campaign

UNIT Studios recently teamed up again with Girl & Bear Studios to deliver the post-production including VFX, 3D animation and sound design on the new Rainbow Riches Casino advertising campaign.

Directed by duo BLOK, these fun spots showcase the hottest new slot games available online. In this first spot, our ‘Hero’ along with his faithful accomplice, set off in their Rainbow Mobile in search of their pot of gold otherwise known as a world of Rainbow Riches. 

For UNIT’s part, its dedicated VFX team led by Jonathan Box, created a range of stylised backdrops ranging from coastal road to rugged mountain tops. To guide the whole VFX process, UNIT's VFX supervisor attended the six day studio shoot in West London.

UNIT also cleverly built a distinctive animated rainbow which will be used across the whole TVC campaign including online and print.

The talented VFX team managed to work across more than 90 shots across the whole campaign.

UNIT Studios VFX supervisor Jonathan Box comments: “a project of this scale required a lot of meticulous planning and look development right from the start. UNIT worked closely with BLOK to offer our creative input, making sure the VFX is visually impactful and grab the viewer's attention. It was a great collaborative process and a fun campaign to have been part of”.

UNIT’s Jamie Thomas delivered the playfully jolly sound design.