The final country based jury day in this year’s European chapter of The Immortal Awards concluded on Wednesday October 18th.
The day, held in partnership with long-term supporters Framestore and Company 3, saw some of the UK’s finest brand, agency, production and post leaders come together to select this year’s UK Finalists.
A record breaking number of entries was initially whittled down to a shortlist of just 24 projects which were pored over by the jury on Wednesday.
In total, five projects from the shortlist received Finalist status and will now go on to represent the UK at the European jury day.
The Immortal Awards 2023 UK Finalists are:
British Airways - A British Original (submitted by Uncommon)
Channel 4 - Channel 4 Idents 2023 (submitted by Channel 4 & Time Based Arts)
Evoca Foundation - Rise (submitted by Absolute)
Stormzy - Mel Made Me Do It (submitted by WORK UK)
Vanish - Me, My Autism & I (submitted by Havas UK, Whitehouse Post, 750mph)
The five projects will go up against the Finalists from the other European jury days - including Spain, Ireland, France, Netherlands, the Nordics and Germany - as well as the best work from around the region at the European round of judging on Friday October 20th. They’ll be competing for a place in the final, global round of judging and ultimately a chance at winning an Immortal Award.
Those on this year’s UK jury were: Sue Higgs, executive creative director at Dentsu Creative London; Mark Hunter, co-founder and creative director at Accomplice; Richard Hunter, creative director at Specsavers; Juliette Larthe, partner and executive producer at PRETTYBIRD; Matt Lee, executive creative director, M&C Saatchi London; Mike McGee, co-founder and chief creative officer at Framestore; Helen Rhodes, executive creative director at BBH London; Mike Sutherland, executive creative director at adam&eveDDB; and Fran Thompson, managing director at Park Pictures London.
The rest of the work that made it to the Immortal Awards 2023 UK Shortlist but didn’t make it through to the next round included:
Brand - Title (Entrant)
ASDA - Have Your Elf a Merry Christmas (Havas UK)
ASDA TIckled Pink - The Real Self Checkout - (Havas UK)
British Airways - British Airways Safety Video (Somesuch & Rascal)
Cadbury - Garage (VCCP & King Lear)
Dole Sunshine Company - Malnutrition Labels: Nutritional Ink (St Luke's)
Icelandair - Oliver (Creative Outpost)
John Lewis & Partners - The Beginner (adam&eveDDB & WORK USA)
Mette - Mama's Eyes (Trim Editing)
Plant Drop - Smart Plants (McCann London)
Prostate Cancer UK - Ode to Dads (BBH London)
Show Racism The Red Card - FABRIC OF ENGLAND (McCann London)
Stonewall - It’s Not Therapy. It’s Abuse (Factory, SIREN & tenthree)
Tesco - Voice of the Checkout (BBH London)
TEVA - Love Doesn't Take A Break (Great Guns London)
The AA - It's OK, I'm with The AA (The Gate London & Absolute)
The Chemical Brothers - Live Again (Outsider & Final Cut London)
The Joshua Ribera Foundation - Depzman - Life Cut Short (McCann London)
The National Lottery - A Christmas Love Story (adam&eveDDB, Whitehouse Post & SIREN)
Women's Aid - He's Coming Home (House 337 & King Lear)