Uber has revolutionised the way people move, with a long history of providing effective solutions focused on key life moments. Yet, a majority of rides happen on UberX despite an entire portfolio of products designed to help you better meet the needs of your experience.

In the latest string of efforts promoting Uber’s new platform Get Your Ride Right, Uber‘s new campaign drives greater awareness and consideration of the portfolio of Uber products including UberXL, Uber Comfort, Uber Green, and Uber Black. 

Whether it’s more fun, more excitement, more leg room, or more togetherness, there’s an Uber option that suits every situation.

The new campaign is part of the brand’s new 'Get Your Ride Right' brand platform from Johannes Leonardo and marks a new shift in Uber’s marketing strategy to become a beloved brand, not just a functional one.