UBank Appoints Pulse as PR Lead

Pulse Communications has been appointed as UBank’s PR agency following a competitive

three way pitch.

 

UBank, a division of National Australia Bank, is one of Australia’s most innovative banks, based online and working to offer a simple, human, banking solution as well as the most competitive savings and home loan interest rates in the market. Pulse Communications will a play an integral role in supporting UBank’s social and traditional media programs by developing creative campaigns that will raise awareness of UBank in the competitive home loans market.

 

“Pulse Communications presented us with an idea that challenged us to look at our audience and business from an entirely unique perspective,” said UBank’s marketing and product director, Patrick Nolan. “We were impressed by the fact that they understood our business needs and were able to think bigger than just a standard PR campaign, instead helping us develop a whole new offering for our customers.”

 

“UBank is an organisation that we really admire,” said Steve Munachen, Associate Director at Pulse Communications. “From the outset, UBank gave us the freedom to think outside of the traditional PR box and, given that latitude, we were able to develop a really strong idea that we’re excited to implement in the coming months.”