Twix Rivalry Continues
There's nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix.
The new spot, “Break Room” takes place in the Left TWIX Factory break room where one employee is ejected to the Right TWIX factory for wondering what the rival bar tastes like. The ad concludes by encouraging viewers to “Try both. Pick a side.”
You can watch the spot here: http://www.youtube.com/watch?v=A8uxk7Xrg4I
TWIX “Break Room” Creative Credits
Agency: BBDO New York
Client/Product: Mars/TWIX
Spot: “Break Room”
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Senior Creative Director/CW: Chris Beresford-Hill
Senior Creative Director/AD: Dan Lucey
Executive Producer: Anthony Curti
Music Producer: Melissa Chester
Senior Account Director: Kathryn Brown
Account Director: Josh Steinman
Planner: Crystal Rix
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Director of Photography: Alwin Kuchler
Line Producer: Bridget Blake-Wilson
Editorial Company: Cutting Room
Editor: Chuck Willis
Assistant Editor: Connor O’Flynn
Executive Post Producer: Melissa Lubin
Music: HUMAN
Telecine: CO3
Colorist: Stefan Sonnenfeld
Mix: Sound Lounge
Final Mix: Tommy Jucarone
Sound Design: Henry Boy
Sound Designer: Bill Chesley
Visual Effects: Eight VFX
Creative Director: Jean-Marc Demmer
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
Senior Producer: Peter Nelson
Production Coordinator: Doug Scruton
Lead Compositor: Mathieu Caulet
CG Supervisor: Fred Hopp
On-Set VFX Supervisor: Alex Kolasinski
Compositor: Joe Chaio
Compositor: Tony Petitti
CG Artist: Mathias Jourdes
CG Artist: Ben Grangereau
