Twist on an Old Classic with L&P Sour

This week Coca-Cola Amatil (NZ) Ltd. launched a new limited edition flavour in its L&P range, L&P Sour. An unexpected twist on the original L&P, the unique sour-yet-sweet taste is perfectly timed for the Kiwi summer.

 

Saatchi & Saatchi Creative Director Guy Roberts: “It’s L&P with a bit of spike, so we thought it would be great to show that there’s another side to L&P. As we know, people take on a different persona when they dress up in costume - especially one with a bit of edge. So we crafted some graphic, bold and simple images of lemons in wrestling masks, spiky latex and quirky clown masks.” 

 

“We know our L&P audience are always on the lookout for something new and unique and L&P’s proposition is all about being ‘a bit different aye’. Says Wendy Rayner, General Manager, Marketing, Coca-Cola Amatil (NZ) Ltd.  “L&P Sour is even more different. It has everything you would expect from L&P but with a sharper lemon hit - it’s another side to L&P, a side with an edge. We know not everyone will be a sour lover but we’re bound to drive consideration and spark discussion!”

 

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Credits

Agency: Saatchi & Saatchi New Zealand
Client: Coca-Cola Amatil NZ Ltd – Wendy Rayner, Leigh Moss, Raquel Guttenbeil, Sarah de La Mare 
Executive Creative Director: Antonio Navas
Creative Directors: Corey Chalmers, Guy Roberts
Creative Team: Phil Hickes, Arnya Karaitiana
Agency Content Producer:  Amy Hansen
Designers: Rob Flynn, Ross Davies, Tias Somers
Print Producer: Paul Gibson
Business Director: Shelley Winsor
Account Director: Katja Green
Account Manager: Kylie Marsh
Planner: Sarah Hodgetts
Production Company: Assembly
Executive Producer: Amanda Chambers
Music & Audio Post: Franklin Rd studios
Media planning and buying: Ikon – James Roberts, Benny Mere