Traktor’s New Virgin Trains Spot Is Almost Enough to Make Us Get Up and Go for a Run

Virgin Trains has launched a new spot entitled ‘Race’ and created by krow communications and directed by Traktor, through Rattling Stick. The spot first aired during Britain’s Got Talent and takes us on the journey of one fish-wearing runner’s road to glory, as she heroically takes on a 20k City Challenge. Told in a comically epic way, we witness fortitude in fish form, as she battles her way through the city streets, rubbing limbs and running like no fish has ever run before. As our heroine settles into her journey home, it looks like romance replaces jeopardy with a certain shark.

The film marks the second campaign for Virgin Trains that Traktor have directed, the first being the equally comical ‘In-laws’, which launched last September.