Traktor Puts the Truck Before the Horse in Latest Campaign for Nissan

TBWA\Chiat\Day recently teamed up with Rattling Stick directing collective Traktor to launch this laugh-out-loud spot for Nissan's new TITAN. 

A stark departure from the competitive and serious tone often used in truck advertising, the brand uses humour to attract more Millennial and Generation X buyers – two key demographics TITAN currently has a higher share of than segment sales leaders. 

“Over the years truck advertising has become very formulaic with stamped metal, rock crushing and chest-beating,” said Jeremy Tucker, vice president, marketing communications and media, Nissan North America. “We are looking to use humour to appeal to a younger demographic for the Nissan brand. ‘No Lazy Horses' allows us the chance to break the mold and reinforce what TITAN has to offer – best-in-class standard horsepower, a class-leading warranty and great value.”