Trade School Names Amy Choi as Executive Director, Creator Strategy and Marketing

Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as executive director, creator strategy and marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squared to drive innovative, impactful campaigns.

Amy is a creator and influencer marketing pioneer whose leadership journey began 15 years ago, at the forefront of the social media boom. Amy held leadership positions at top-tier agencies, where she built and scaled teams while spearheading successful influencer campaigns for renowned brands such as Unilever, Wayfair, Disney, The Home Depot, Adidas, Shutterfly, Ray-Ban, and Urban Outfitters.

In her role as executive director of creator strategy and marketing, Amy will lead Trade School's creator offering, including innovation strategy, creator activations and collaborations, affiliate optimization, and data & performance measurement. Her expertise in building authentic creator partnerships and award-winning campaigns will further enhance Trade School's ability to leverage creator marketing as a way to drive meaningful engagement and business results for clients. In addition to enhancing program strategy with new tools and technology, she’ll also lead collaboration with Trade School’s in-house creative & production teams to launch new creator collab offerings to meet the growing demands for influencer-led content.

“Amy is a natural leader who has a remarkable ability to inspire her teams and deliver results,” said Sarah Anderson, managing director of Trade School. “Her experience and passion for influencer marketing make her the perfect fit to lead this dynamic area of our agency, and we are thrilled to have her on board as we continue to innovate and scale our offerings.”

"I’m excited to join Trade School at a time when the influencer and creator landscape is evolving faster than ever. My focus will be on building and shaping an innovative practice that helps marketers stay ahead, leveraging the power of creators to drive meaningful connections with their audiences. Together with this talented team, I look forward to crafting strategies that deliver success for both our clients and the industry,” stated Amy Choi.