Trade School Hires Dayna Hall Carter as Executive Director, Creative and Technology

Trade School, an integrated content agency, is further investing in its tech and innovation capabilities with the hire of Dayna Hall Carter in the new role of executive director, creative and technology. She joins the agency from Vox Media where as the design director, she leveraged data to drive content across 500 websites using company-developed technology that contributed to $650 million in annual revenue.

At Trade School, Dayna is helping build a proprietary AI-powered tech platform and workflow designed to automate and scale digital asset creation helping clients create personalised and relevant content at scale. With a background in design-thinking, Dayna has built and led multi-discipline creative, engineering, and product teams at ad, tech, and media agencies giving her the perfect blend of ingenuity and practical execution for this role.

“We have established Trade School as a place that supports innovation and new ways to solve our clients problems with tech-enabled solutions,” explained Sarah Anderson, president of Trade School. “Dayna brings a track record of melding craft with a modern approach to content creation that is in high demand by our clients. We are excited to have her expand our offering and our team.”

At Trade School Dayna will lead the agency’s Creative Automation Practice - a team focused on blending technology with pixel-perfect design to create personalised content at scale. A veteran of digital and traditional agencies, Dayna is a champion for equitable and inclusive spaces. In addition to Vox, she has worked in creative, design and digital roles at Undertone, Hill Holiday and Crispin Porter & Bogusky.

“Trade School has been leading the way in developing more modern approaches to creating content that connects with consumers on a more personal level, since its launch five years ago,“ noted Dayna Hall Carter. “As a maker and creator, I was drawn to the agency because of the opportunity to develop new ways to leverage both human talent plus technology to help brands create customised content at scale.”

As Trade School continues to grow, the agency remains committed to its mission of providing personalised marketing solutions that address the unique needs of each client. By combining the strategic chops and creativity of an agency with the agility and craft of a modern production studio, Trade School helps brands modernise their approach to content creation. The company’s focus on driving engagement and fostering meaningful connections is at the heart of everything they do, ensuring that their clients receive tailored marketing solutions that resonate with audiences across all platforms.