T&Pm Appoints Victoria Appleby as UK CEO

T&Pm, one of the world’s leading full-service creative and media agencies, has announced the appointment of Victoria Appleby as UK CEO, effective January 2025. Victoria joins from Channel 4, where she served as head of sales, overseeing all network agencies and solidifying her reputation as a creative force in the media landscape.

An influential force in the industry, Victoria brings over two decades of experience in advertising and media, with a proven track record of success at renowned agencies such as EssenceMediacom and Wavemaker (formerly MEC).

Victoria has been recognised across the industry with accolades including being named as one of IPA & Campaign’s ‘Women of Tomorrow’; Business Insider magazine’s 30 most creative women in advertising; and most recently one of the Top 50 Women Gamechangers in TV.

Her deep understanding of client needs, coupled with her strategic vision and innovative approach, make her the ideal leader to drive T&Pm’s continued growth and success in the UK.

“We are thrilled to welcome Victoria to T&Pm,” said Jack Swayne, partner at T&Pm. “Her exceptional leadership skills, combined with her passion for creativity and innovation, align perfectly with our vision for the future of the agency. Her experience at Channel 4, a beacon of creativity in media, and her previous experience within GroupM, speaks volumes about her ability to drive impactful results in a dynamic and evolving industry.”

Victoria’s appointment comes at a pivotal time for T&Pm, as the agency continues to expand its integrated creative and media offering, fuelled by cutting-edge AI technology. Her expertise will be instrumental in further strengthening T&Pm’s position as a leader in delivering end-to-end marketing solutions that drive tangible business outcomes for clients.

“I am incredibly excited to join T&Pm and lead the UK team at such a transformative time for the industry,” said Victoria. “T&Pm’s commitment to combining talent and technology to fuel brand growth is truly inspiring, and I look forward to working with the team to deliver exceptional results for our clients. I also wanted to thank Channel 4. It has been my great privilege to be part of the wonderful team at the iconic broadcaster for the past three years and I wish them every success in the future”