senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Toyota Indonesia's First Ever TV Ad Captures the Spirit of the Country

25/11/2014
Advertising Agency
London, UK
109
Share
Editors' Choice: Saatchi Indonesia launches new spot directed by Mario Zozin

Toyota, the biggest seller of cars in Indonesia commissioned Saatchi & Saatchi Indonesia to create a corporate TVC capturing the new spirit of Indonesia. A first for Toyota. 

Indonesia is progressing both social and economically at a rapid rate. This film captures that spirit and aims to inspire and appeal to a younger, cool and sophisticated audience whilst maintaining their overall position of ‘Moving Forward’.

Saatchi’s ECD, Alex Tagaroulias says, “It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy.”



Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
More News from Saatchi & Saatchi London
Work of the Week
Work of the Week: 08/11/24
08/11/2024
1.0k
0
ALL THEIR NEWS
Work from Saatchi & Saatchi London
The Gifting Hour
John Lewis
14/11/2024
54
0
Battle Stations
EE
13/11/2024
24
0
Sweet Suspicion
Waitrose
06/11/2024
32
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0