Total Wireless Encourages Your Ambition to Thrive with Bold Campaign

Total Wireless unveils a bold new brand platform, “In Your Corner”—a defining moment for the Verizon Value brand as it shakes up the prepaid category with a powerful, dual-language Spanish/English campaign.

More than a wireless refresh, Total Wireless is making a statement that "good enough" isn’t enough. Kicking off with the debut spot, “Ringside” during tonight’s March Madness games, the campaign from Deutsch follows Diego, an up-and-coming boxer, as he pushes past barriers with the relentless drive that defines both fighters and Total Wireless customers alike. The film is designed to reflect the spirit of tight-knit, urban neighbourhoods across the U.S.—where ambition thrives, communities uplift each other, and no one fights alone.

In a category where English-first creative is the norm, Total Wireless is putting its audience first with a fully dual-language execution—meeting customers in both Spanish and English across key touchpoints. The campaign is backed by a full-funnel media buy spanning linear, CTV, out-of-home, social, and more.