Today the Brave Appoints Head of Production amid Growth

Full service independent agency Today the Brave continues to expand its capabilities, responding to increasing demand from clients for a truly integrated offering. 

With roots in advertising and integrated production and close to 20 years of experience working across the full spectrum of the industry, Alistair brings a diverse skill set to the agency having worked across everything from live TV, promos, documentaries, commercial, online content, post production and animation. 

‘As we supercharge our growth at Today the Brave, it became clear there was a need for a best-in-class production capability to steer the ship for our client’s ambitious campaigns. Bringing Alistair into the fold was a no-brainer and he has already demonstrated his ability to seamlessly drive a number of complex, integrated projects” said Today the Brave’s founding partner, Jaimes Leggett.

Since joining the business, Alistair has already led the production of key work with clients including; HOYTS, News Corp and Zambrero.    

“It’s incredibly exciting to be part of an agency growing from the ground up, and to have the freedom to transform their production offering through both traditional and non-traditional formats. The hunger to be brave is a driving force in the team, and I'm relishing the opportunity to work with such a diversely talented set of individuals; a combination that is already achieving great results for our clients." said Alistair Pratten, head of production, Today the Brave.

Having applied himself across everything from the small and nimble, to organisations such as Red Bee Media in London, his roles of late have included Head of Broadcast for The Works Sydney, Executive Producer for the Editors and most recently, National Head of Production for Wunderman Thompson overseeing the production offering of three offices nationally.

Since the indie agency entered the scene in 2022, Today the Brave has worked with clients including Carnival Cruise Lines, True North, Zambrero, Coposit, News Corp, the University of Sydney, HOYTS, AMP North and Mercury Capital. Founded by Jaimes Leggett and Business Partner Celia Wallace, alongside Creative Partners Jade Manning and Vince Osmond, the agency is led by their guiding principle of Bravery, which reflects how they behave, measure, and show up in the world.