TO THE NEW Expands SE Asia Digital Footprint

 

 

Continuing its aggressive expansion in South East Asia, TO THE NEW, a leading digital services network, today announced the acquisition of Singapore-based ThoughtBuzz, a leading social media analytics company in South East Asia. This acquisition will allow TO THE NEW to strengthen its service offerings in the South East Asian market by providing its clients with social media analytics. ThoughtBuzz is the second company acquired by TO THE NEW in South East Asia, after the acquisition of Techsailor in July 2013.
 

ThoughtBuzz provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr. Batra, The Economist, Edelman, Mediacom, Mindshare and more, across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail. ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customers’ perceptions about the brand and its competitors.
 

IDC estimates the analytics market to be a USD 51Bn business by 2016. Social media analytics is gaining prominence across the region, with organisations leveraging it to create a competitive edge and gain advanced knowledge about how their products and services are being perceived by their customers.
 
Commenting on the acquisition Puneet Johar, Managing Director, TO THE NEW, said, “We have drawn up plans to invest and scale-up ThoughtBuzz and integrate it with our current offerings to clients. The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.”
 

The acquisition of ThoughtBuzz will add domain and industry experts to the existing talent pool at TO THE NEW. Mr. Anshul Jain, CTO & Founder, ThoughtBuzz and Mr. Ashok Patro, Co-Founder & COO, ThoughtBuzz will join the management team at TO THE NEW.
 

“TO THE NEW shares our zeal for innovation and tapping the infinite potential of the digital space. With TO THE NEW’s expertise in digital services and our analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end-to-end needs of the customers and clients,” said Mr. Ashok Patro, Co-Founder and COO, ThoughtBuzz.
 

Earlier this year, TO THE NEW had announced the intent to invest USD 13 million in its Indian operations over the next three years and further committed to invest USD 10 million to grow its footprint in the South East Asian region.
 

Through its business units - Ignitee Digital, IntelliGrape Software, Tangerine Digital, and Techsailor, TO THE NEW offers expertise in digital marketing, content, technology and analytics.
 

TO THE NEW collectively manages the mandate for more than 120 clients across Asia, in diverse sectors like BFSI, Automobiles, E-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.