TNT Sports Celebrates the Emotional Power of Sport

TNT Sports has kicked off the countdown to a new season of sport, unveiling ‘Only Sport Can Do This’, a fully integrated marketing campaign created by Brothers & Sisters, spanning linear TV, VOD, OOH, and Radio.

‘Only Sport Can Do This’ pays homage to the power sport has to move us.

The film spans all the emotions, from nervous anticipation to the pain and heartbreak of losing, to the euphoric joy of a goal, a basket, a try or a knockout. TNT Sports is there alongside sports fans, living every moment.

Watch Only Sport Can Do This | TNT Sports

‘Only Sport Can Do This’ was devised and created by Brothers & Sisters, and is their first campaign since winning the business earlier this year. The ad was directed by Pulse’s Ludovic Gontrand. Media strategy and buying was handled byPHD.

The film was developed using TNT Sports’ unique access to set up cameras in unusual perspectives at 17 elite sporting events – from the UEFA Champions League to the Gallagher Premiership to the Catalunya MotoGP, as well as drawing on behind the scenes footage.

Premiering on Monday 29th July, the film showcases the wide breadth of TNT Sports live sports rights, showing how football, rugby, UFC, boxing, MotoGP, basketball and beyond all have the unique power to move us emotionally.

Becky Diver Phillips, vice president marketing, Warner Bros. Discovery Sports Europe, said, “What better way to look forward to TNT Sports second season than reminding ourselves of the very best moments from last season, reminding us of the power of sport to evoke ecstasy or despair. Only sport can do this every week.”

Andy Fowler, executive creative director, Brothers & Sisters, said, “Many of the most wildly emotional moments of my life have been around live sport. That is its beauty and power. I hope the film makes you feel it too.”

TNT Sports presents premium live sports rights including the Premier League, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Women’s Champions League, Gallagher Premiership Rugby, Allianz Premiership Women’s Rugby, Autumn Nations Series, MotoGP, UFC, Boxing, NBA, WNBA, Formula E and Cricket.

TNT Sports is available to stream on discovery+ and across all major TV platforms including EE TV and Sky.

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