The Women’s Tennis Association Reframes the Court as a Stage in Latest Film

The Women’s Tennis Association (WTA) is launching a  new global ad campaign created by Brothers & Sisters Sports Club. 

With the declaration ‘This is not a tennis court’, the film reframes the tennis court as a stage that gives the game’s great players a platform for self-expression. 

The campaign will run in 30” and 60” spots and cut downs on TV and online around the world, as well as on WTA’s digital platforms.

The campaign coincides with a bold new rebrand from the WTA, developed by commercial division WTA Ventures as part of its strategy to fuel the growth of professional women’s tennis. In a year-long collaboration with branding specialists ChapterX and Nomad Studio, the project has drawn on insights from athletes, fans, and partners with the ambition to increase engagement, elevate players, and drive long-term value. The result is a WTA brand that is bigger, bolder and built for the future.

Portia Archer, WTA CEO, said, “The WTA has the largest global reach in women’s sport. The competitive landscape of sports and entertainment coupled with the ever-increasing momentum in women’s sport, create the perfect time to stand tall and take our leadership position alongside our incredible athletes and tournaments. This bold new brand provides a distinct and powerful voice to tell our stories and showcase the WTA as the global sports and entertainment brand where women’s tennis shines. We invite our fans around the world to join us as we rally the world and break even more boundaries in the years to come.”

Andy Fowler, Brothers & Sisters founder and ECD, said, “Women’s tennis is on the cusp of a huge cultural breakout moment and we hope that by giving the players the permission and the platform to take the stage and express their full unfiltered selves, the sky’s the limit for their fame.”