Castore’s Stunning England Rugby Campaign Encourages Players to Fly High

Brothers & Sisters Sports Club has launched a campaign for Castore’s new England Rugby Union kit, its first project for the brand.

A series of stunning visuals feature members of the men’s England Rugby team appearing with a set of wings, for the first time turning Castore’s iconic logo into a physical representation. A social and digital campaign will coincide with the shirts going on sale next week.

The campaign is the first to be handled by Brothers & Sisters Sports Club who were appointed by Castore earlier this year to handle its upcoming creative projects. Last week England Rugby announced a multi-year long-term contract with British sportswear brand Castore who, as Official Technical Kit Partner, will deliver all match and training kits, and travel wear, across England Rugby’s men’s and women’s Red Roses teams.
This is an exciting time for English Rugby, with the Women’s World Cup set to be hosted on home soil this summer.

Steph Hobart, MD of Brothers & Sisters Sports Club, said, “The Castore wings represent something transformational - the moment when an athlete transcends their previous limitations and steps into a higher state of performance. With this campaign, Castore has created an iconic visual representation of their Better Never Stops mindset, which is nowhere better demonstrated than in the resilience and strength of the England Rugby stars.”

The first wave of the new Castore range will be available this month, with further kit launches planned over the summer ahead of the Women’s Rugby World Cup. The range will be available via www.castore.com, and official England Rugby store channels, including at the England Rugby Store at Allianz Stadium and EnglandRugbyStore.com.