Castore Appoints Brothers & Sisters Sports Club to Unlock Brand Power

Brothers & Sisters Sports Club has been appointed by apparel brand Castore following a competitive pitch.

The win comes weeks after the specialist division was launched by Brothers & Sisters and sees Castore join WTA Ventures on the growing client roster.

The brief was to increase standout and recognition of the Castore brand and will involve both Brothers & Sisters Sports Club and the agency’s new AI studio.

Steph Hobart, managing director, Brothers & Sisters Sports Club, said, “Castore is on a mission to be the best, and with insatiable energy and ambition. Brothers & Sisters Sports Club was created for challenges like this. It’s an amazing time to partner with Castore and help unlock the potential in their brand using our creative and AI skills.”

Kev McFadyen, chief marketing officer, Castore, said, “Castore’s rapid rise has been driven in part by our partnerships with some of the world’s most iconic teams and athletes – and we take great pride in seeing them wear the Wings on their chest. Brothers & Sisters understood the power of these partnerships from the outset, and impressed us with a creative idea that is emotive, simple and beautifully executed through AI.”