Tito’s Handmade Vodka Introduces an Irreverent Invitation to Make Any Moment Better

Tito’s Handmade Vodka is launching its first-ever brand platform, “With Tito’s” – an irreverent invitation to make any moment better. The launch is anchored by a series of four 30-second campaign videos starring the Austin-based vodka brand’s newest spokesperson – the Tito’s “Spokescart,” a delightful and trusty bar cart with a personality of its own, who will stop at nothing to bring us all Tito’s (and a few other surprises).

Each day, it seems as though there are announcements of new celebrity-led spirits. Brands seemingly cooked up in a marketing lab showcasing their star-studded spokespeople as masters of their new craft. On the other hand, Tito’s has always let its product speak for itself: a no-BS, high-quality vodka made for anyone who believes that it is the spirit inside the bottle that matters. So, instead of hiring a spokesperson, Tito’s created one as a vehicle for that message: a friendly, autonomous bar cart made of equal parts congenial charm, resourcefulness, and, best of all, timely mixology.

Bathside Service with Tito’s: Shower beers are good. Bath cocktails are great. Now that's what we call bathside bottle service with Tito's.

Cabana à la Cart with Tito’s: Taking a dip is good. Taking a sip is great. Turn "the water's fine" into "the water's delicious" with Tito's.

Rolling Retriever with Tito’s: Fetch is good. Yappy hour is great. Turn a dog park into a party with Tito's.

The Third Wheel with Tito’s: Fireside dates are good. Fireside drinks are great. Roughin' it has never been so smooth with Tito's.

The “With Tito’s” brand platform was created with Tito’s lead creative agency Arts & Letters, and its “irreverent invitation to make any moment better” will appear across Tito’s brand channels including advertising, events, collaborations, promotions, philanthropy, and more, in 2024 and beyond.

“Since our inception, Tito’s goal has remained simple: make a great vodka at a reasonable price,” said Taylor Berry, VP of brand marketing at Tito’s Handmade Vodka. “The new ‘With Tito’s’ brand platform acts as an invitation for our fans, new and old, to enjoy Tito’s however it may fit into their lives and pastimes. The Tito’s Spokescart exemplifies that invitation is its most intrinsic form, showcasing that a simple Tito’s cocktail can make the greatest moments in life even better.”

“Tito’s Handmade Vodka is a brand that always does things its own way. So, we wanted to create an audacious and slightly cheeky character. And if we did our job right, we would have people rooting for a clunky pile of wood on wheels,” said Brett Simone, creative director at Arts & Letters, and Lillian O’Conner, creative director at Arts & Letters.