TikTok Announces TikTok Awards in UK and Ireland with Presenting Partner Sky
Every day, millions of people come to TikTok to share their creativity and discover something new. This community are building genuine connections, driving new conversations and sparking cultural moments that resonate on TikTok and beyond.
From science experts shining a light on STEM subjects, to literature lovers sharing their favourite book recommendations, the next generation of entertainers and storytellers are being discovered on TikTok.
As part of TikTok's ongoing efforts to support creators, it hosted the first ever Creativity Summit in the UK bringing together hundreds of creators and publishers currently thriving on TikTok. During the Summit TikTok shared advice and workshops, offering access to TikTok and industry experts, enabling the TikTok community to elevate their content like never before.
To celebrate the impact of its creator community, TikTok announce the first TikTok Awards in the UK & Ireland with presenting partner Sky, Europe’s leading media and entertainment company. These awards are the platforms way of recognising the incredible creators who invest their time and creativity and make the TikTok ecosystem truly unique.
Melissa McFarlane, head of operations, TikTok UK, Ireland & Nordics said, "Every day millions of people and organisations come to TikTok to share their voice and their creativity, so today is our opportunity to give something back. Our Creativity Summit enables our community to level up their content and build genuine connections, so they can continue to thrive on TikTok and build fulfilling careers.
"In the UK and Ireland we are also thrilled to announce the TikTok Awards presented by Sky, a unique moment for us to truly celebrate and reward the inspiring achievements of our community."
Joel Keoghan, director of partnerships and promotions at Sky said, “For the past 34 years, Sky has proudly led the way in helping shape the UK and Ireland’s creative landscape, building a legacy of innovation, creating of thousands of hours of content, and championing best-in-class entertainment experiences.
“Partnering with TikTok is not only a natural extension of this work, but a testament to our ongoing commitment to collaborate with and champion the next generation of creative talent, as we shape the future of the creative industry.”
TikTok Awards UK & Ireland
The TikTok Awards UK and Ireland will recognise the nations favourite creators. From fashionistas and foodies, to educators and globe-trotters, these awards are designed to honour the diverse and eclectic range of interests and communities we see thrive on TikTok every single day.
The shortlist of nominees will be revealed in November and voting will then open to the TikTok community who will crown their winners for each category. Creators have been selected based on in app data and account engagement from 2024. Award categories will include Creator of the Year, Breakthrough Artist of the Year and Video of the year.
The final winners will all be voted for by the community via a voting hub on TikTok that will go live in November, with all winners being revealed during a star studded event in December at a central London location. Want to tune in and celebrate the community? You can watch the whole event via TikTok LIVE on @TikTok_UK on the night.
Creativity Summit 2024
The Creativity Summit is an event designed to help TikTok's community to navigate monetisation tools, share best practices for content strategy, learn how to elevate their content, highlight new trends, debunk myths, and ultimately support growth on TikTok.
The event was hosted by TikTok starlet @sarel who comments, "TikTok is a home that champions creativity and growth, and I can’t wait to learn more about what exciting new updates the platform has in store."
Below, are just some of the top tips and highlights, for anyone looking to learn more about levelling up their content creation in 2024.
Rewarding creativity
TikTok is a leading destination for high-quality content creators, enabling people to discover and grow their community by providing diverse creative tools and opportunities. The platform is always exploring new ways to support their growth, and provide solutions to help streamline their work and bring their creativity to life. This includes the expansion of monetisation tools such as the Creator Rewards Program, TikTok Shop and TikTok LIVE, as well as the expansion of Subscription. Subscription allows creators to offer their most engaged followers special access to exclusive perks, unique experiences, and a members-only community for a monthly fee.
TikTok is also continuing to provide creators with ways to efficiently manage their content and interactions, enabling them to grow their community even further. TikTok Studio, is a comprehensive creation and management platform, creators can use new tools to create, edit, upload, manage, and analyse their TikTok account and content performance.
Ecosystem expertise
TikTok is more than just a short form video platform; it's the go-to platform for brands to authentically engage, inspire, and entertain. There are a whole range of tools to help publishers navigate the platform's functionality, user base, and understand how TikTok's best-in-class offering solves key problems and unlocks significant benefits.
This now includes access for publishers accounts to TikTok Shop as they can use their video content to recommend, curate and showcase products in app and earn a commission. As well as the TikTok Pulse Suite, which provides advertisers with more flexibility, precision, and control, we want to help marketers tap into our unique ecosystem even further. Recognising this, we've introduced TikTok Symphony, our new suite of creative solutions powered by generative AI, and TikTok Spotlight, a unique promotional solution that drives community on our platform and makes it easy for studios to harness the power of TikTok for upcoming releases and library content.
