Thorpe Park Appoints Creature London as Lead Agency

Merlin Entertainments’ most thrilling theme park, Thorpe Park, has appointed Creature London as its lead creative agency for Project Exodus - a brand new rollercoaster – following a competitive pitch.

Creature London’s first job will be to launch the park’s brand-new rollercoaster, Project Exodus. Project Exodus will be the tallest coaster in the UK, and the first to launch at Thorpe Park since 2012. The advertising agency will be responsible for creating the overarching communications platform and multi-channel campaign to drive awareness and entice visitors in, as the theme park seeks to attract thrill seekers from far and wide.

Dan Cullen-Shute, worldwide CEO and founder at Creature London adds, “As head of a London agency (and a father of two), there’s always been something bloody wonderful about working with iconic landmarks and attractions like the London Eye and SEA LIFE London Aquarium on the South Bank; as both of those things and a massive rollercoaster nut (who once took a day off work to go and spend the day at Thorpe when there’d be no queues), I struggle to express just how excited I am about this one. The ride’s going to be incredible, and we’re dead chuffed to be part of it.”

Ruth Storey, marketing director at Thorpe Park continues, “This is an incredibly exciting time for Thorpe Park. With some of Europe’s biggest and best rollercoasters already situated within our park gates, expanding our record-breaking portfolio with the arrival of Project Exodus is set to be momentous! You don’t launch a new rollercoaster every day and as such we knew we needed a standout creative communications platform and agency to do it justice. We are thrilled to be collaborating with Creature London on the launch of Project Exodus and we can’t wait to witness the new heights we’ll undoubtedly reach together.”

Creature London and Thorpe Park will begin working together with immediate effect.