Thorntons Highlights the Quirks of the British Public in Christmas Campaign

Chocolate manufacturer Thorntons is launching its new brand campaign from krow, part of The MISSION Group. A reflection of the expertise of the Thorntons chocolatier and the politeness and quirks of the British public.

The campaign (the first TV commercial for the brand created by krow) features a couple who visit their friends in their new house and gift a box of Thorntons Classics chocolates upon their arrival. The hosts are delighted to receive a box of their favourite chocolates and proceed to pop them somewhere safe. The guests panic at the thought that they’ll miss out and hastily suggest there’s no time like the present to open them. The host is  taken back and asks whether they’d like to view the house first! Begrudgingly, the house tour commences whilst the guest looks longingly at the chocolates on the side.

We cut to later that evening when both couples are enjoying their after dinner drinks. The box of chocolates is open on the coffee table and the women bump hands as they both reach for their favourite chocolate. Their reactions are inherently British and overpolite as both insist the other should take it.

Neil (Jane the host’s partner) can’t take their indecision any longer and snatches it for himself, shutting his eyes as he savours the taste of his favourite chocolate. Embarrassed by his behaviour, Jane scolds him gently whilst smiling apologetically at her friends. 

A voiceover comes in to highlight “At Thorntons, we understand how much the nation loves chocolate. That’s why since 1911 our passion has been finding the nation’s sweet spot.”

Rachel Jaccarini, marketing manager at Thorntons, said: “The new advert aims to build a connection and resonate with a younger boxed chocolate target.   It brings to life British social etiquette in a humorous way – displaying Thorntons’ longstanding UK heritage and deep understanding of the nation’s love for chocolate”

John Quarrey, CEO of krow Group, commented: “This slice of life look at how Brits act in their homes and with friends is a charming strory I am sure many of us can relate to.  The new campaign  really shows how much people love the Thorntons brand and that everyone has their favourites when it comes to a Thorntons box of chocolates. We’re delighted to celebrate that quirkiness.”