This is Not Your Average Costume Campaign. It Is Morph Famous.

Today sees the UK and US launch of “GET MORPH”, the bold, new integrated campaign from UK start-up phenomenon Morph Costumes, and the next step in the ambitious brand’s plans for world domination, one Spandex suit at a time.

The campaign celebrates all of the weird and wonderful situations you get into when wearing a Morph Costume, and focuses how the wearer immediately becomes ‘MORPHFAMOUS, MORPHFLIRTY, and MORPHFILTHY once slipping one on.

It’s the first major brand campaign ever to be undertaken in the rapidly growing costume industry, and is the brainchild of London creative hot-shop Mr. President, it’s first piece of work since being appointed global partner in early 2014.

Following an initial US- and UK-focused digital and social launch in August, the campaign will hit UK TV screens in the autumn, as the innovative brand aims to transform and revolutionise the costume industry.

Founded in 2009 by three university friends, after they witnessed – on a stag night – the power of an all-in-one Spandex outfit, The Morph Costume Company has since diversified into costume that makes you stand out, including giant Tetris pieces, Marvel characters and digitally enhanced costumes.

Laura Jordan Bambach, Creative Partner at Mr. President, commented: “Wearing (and shopping for) a costume should be one of the most enjoyable and playful experiences, and yet the costume industry is dominated by search terms and cheap, uninspiring imagery and outfits. 

But Morph Costumes have more right than any other costume brand to shout about how amazing the experience can be; and to revolutionise their industry through the energy, joy and downright awesomeness that's part of their brand DNA.

Working with the Morph crew to bring this vision to life has been a partnership made in heaven, and the resulting launch work is definitely the biggest laugh we've ever had on a shoot, too.”

Gregor Lawson, Co-Founder, The Morph Costume Company, commented: "It’s incredible to think that just five short years ago we were packing up orders from my business partner’s bedroom. We are a brand with massive ambition and we’re delighted to be working with Mr. President, a partner in crime / spandex, who truly shares that ambition.”