senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

This Glasses Ad Proves There's Something More Embarrassing Than a Naked Dancing Dad

10/05/2019
Creative Agency
Paris, France
663
Share
Havas Paris Seven presents 'The Dancer' to show that cheap glasses are even more shameful
Havas Paris Seven helms a new campaign for French optical centre Krys entitled 'The Dancer', proving that there may be something even more embarrassing than a naked dancing dad. In a subversive move, director Jean-Baptiste Saurel captures the shame felt when we wear a cheap pair of glasses. Such a feeling is presented through an incredible dance to David Hasselhoff's 'True Survivor' that is ruined when a father's kids interrupts him mid-routine. 

This dancing dad chooses to cover his eyes when interrupted, showing that when we wear cheap glasses, it's even more shameful than being caught naked. Krys' new campaign encourages viewers not to be ashamed of their glasses anymore - and maybe focus on more pressing issues.

Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Havas France
Hires, Wins & Business
Havas Announces Publication of Its Prospectus
30/10/2024
90
0
ALL THEIR NEWS
Work from Havas France
2024 Paris Olympics
Accor
08/07/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0