This Font from INNOCEAN Is Designed to Help Reduce Environmental Impact

In recognition of Earth Day 2025, INNOCEAN has announced the launch of Sans Waste, a custom-designed, eco-conscious typeface developed to reduce the environmental impact of daily creative output across the INNOCEAN network.

As a creative agency, INNOCEAN produces a high volume of materials each day - from presentations and mock-ups to financial forecasts and advertising. Recognising the environmental toll that accompanies this output, Sans Waste was developed as a practical, design-led response aimed at reducing consumption without sacrificing clarity or functionality.

Created by INNOCEAN Canada, Sans Waste features a minimalist, outline-based design that harnesses the agency's design language and values. Compared to standard fonts, it uses approximately 50% less ink in print and renders with up to 48% fewer pixels on screen.

“Earth Day shouldn’t be about grand gestures that fizzle out. It should be about everyday actions that add up,” said Ian MacKeller, executive creative director at INNOCEAN Canada. “With Sans Waste, everything that wasn’t essential was removed - so that every print, presentation, invoice, or email becomes a small act of conservation.”

Sans Waste is now being distributed across the INNOCEAN global networks for use in internal communications, documents, and template systems. This initiative reflects INNOCEAN’s broader commitment to integrating sustainability into the tools and systems that support everyday work - reinforcing the belief that even the smallest design decisions can create meaningful impact.