This Browser Extension Highlights the Dangers of Terms and Conditions
The two biggest lies on the Internet are: “I have read the terms and conditions,” and “I agree to them”.
It’s a fact that nobody reads long and complex terms and conditions online, yet we all agree to them, consequently paying with our privacy. TrueColours, a new browser plug-in, highlights the critical sections in the terms and conditions in order for you to recognize these dangers at a glance with a digital highlighter: green for “noteworthy”, yellow for “questionable”, red for “critical". In addition, it warns you automatically about sites that contain policies you do not agree to. Germany’s top 20 most popular websites are already covered inside the plug-in and continue to be expanded by the users themselves. Using the digital highlighter, they can mark passages and share them with all other users.
Instead of ignoring all legal implications, for the first time we can actually judge terms and conditions easily. As everything in black and white is shown in its true colours.
The free plug-in "TrueColours" is now available from the Google Chrome Web Store and via www.truecolours-marker.com.
The free app is available in the Apple App Store.
Creative Agency: Jung von Matt AG
Copywriter: Eniola Falase
Art Director: Saurabh Kakade
Managing Director: Dörte Spengler-Ahrens
Production Company: NPIRE GmbH, Gilg Frick
Post Production / VFX
Post Production Company: INFECTED
Producer: Ulrike Kramer
Motion Graphics: Jan-Hendrik Behne