This AI Tool Turns Kids into Cartoon Characters with Skin Conditions

Bayer AI has launched its latest campaign from Bepanthen and Energy BBDO, 'Skin Like Me' (in Spanish 'Muestra Tu Marca'). It’s an AI tool that helps kids with skin conditions by making their favourite cartoons more representative and inclusive. 

Energy BBDO partnered with innovation studio Kollectiff to develop a tool for tracking facial features on cartoon characters, overcoming challenges associated with symmetry and movement patterns. By integrating computer vision techniques and AI, the face mapping technology can create nearly one million unique videos for audiences within seconds. 

To launch, we partnered with Pinguim Content, the production house behind 'El Mundo de Luna,' a popular Latin American cartoon, to help kids feel represented in a character they love. Families can go onto the website, customise Luna’s face to match their own marks, and generate an episode of 'El Mundo de Luna' customised to them.

The campaign is launching in Mexico today, then will roll out globally in LATAM, EMEA, and APAC for the remainder of 2024 and into 2025.

“Representation is so important, especially for kids, at a young age, and to love our skin and to feel seen is the first step for building a strong character and an environment of inclusivity. As a brand with more than 75 years dedicated to skin health, Bepanthen has this responsibility, and have made it, its mission to embrace and give visibility to all kinds of skin conditions in a real, unfiltered way, ensuring our consumers feel seen and understood, aiming for a global change in the category.” said Patricia Corsi, global chief marketing, digital, and information technology officer at Bayer.

"There's so much apprehension and negativity around AI's impact on society. With Bepanthen, we're harnessing AI for good, helping kids with skin conditions see themselves represented in the content they love.'' said Josh Gross, chief creative officer at Energy BBDO.

“Kids, especially at a young age, need to feel seen in order to grow a stronger emotional muscle. Technology can help us give that to them.” said Andrea Siqueira, the executive creative director at Energy BBDO behind the campaign.

“It is amazing to be part of such an innovative project,” says Ricardo Rozzino, the show’s executive producer. “We hope kids enjoy and feel represented by Luna with this fun tool.”