Mon, 23 Jan 2023 11:57:43 GMT
Today THINKHOUSE, one of the world’s leading independent agencies, launches a brand new Podcast Series, THINKING OUT LOUD which premiers on the 23rd January 2023 and is available to listen to HERE. The new series features 20 minute conversations between THINKHOUSE and marketing leaders that care about people and the planet; covering some of their most talked about campaigns, and the journey it took to get there..
THINKING OUT LOUD is hosted by Keith Walsh; who, prior to joining THINKHOUSE worked as a presenter with RTÉ, Ireland’s national broadcaster. Throughout the series Keith meets with the marketeers behind global brands and explores how their most famous brand moments came to be, best practice for partnership; unlocking valuable advice for marketing professionals.
In Episode One, Keith talks to Wojciech Bogusz, marketing director, Heineken Ireland about sustainability in marketing and particularly Heineken’s recent trailblazing activation at Electric Picnic, The Greener Bar (which was led by THINKHOUSE in partnership with Heineken Ireland’s other agency partners Honey & Buzz, RedStar). The Greener Bar, part of Heineken’s global sustainability initiative, 'Brew a Better World', was an activation that saved 23,646kg of CO2 emissions, the equivalent of the annual electricity of 4,600 homes* by reducing waste and energy.
Keith Walsh said, “Since joining THINKHOUSE I’ve been having this ongoing conversation with the team about how interesting the marketing journey is and how powerful and effective the ideas are. I wanted to use my expertise in radio to create a dialogue about WHY. Why do we do the things we do? It’s a real treat to interview these brand and marketing leaders for THINKING OUT LOUD and to bring their insights to the broader marketing and business environment.”
Jane McDaid, THINKHOUSE founder and head of creative innovation said, “THINKING OUT LOUD is a new way to reflect on great work with some of the world’s best marketing leaders. It’s also an opportunity to show off some amazing work by us, and our agency friends and partners. THINKING Out Loud offers a unique look at the work, but really it’s about getting these amazing people that we work with to share their insights so that we can all learn and grow.”view more - Music & SoundTHINKHOUSE, Mon, 23 Jan 2023 11:57:43 GMT