The partnership sees Godfreys, Australia and New Zealand’s leading vacuum and cleaning experts, launching the new brand platform “Godfreys. Feel Free”. The work positions Godfreys as the cleaning retailer that facilitates that euphoric post cleaning feeling; that freeing ‘ahhhhhh’ moment when you can relax and sit back on your couch knowing everything is done.
Nathan Dixon, general manager marketing of Godfreys said of the work, “We’d been looking for a partner that could help re-establish Godfreys as the place to go for all your cleaning needs. We worked closely with the team at Thinkerbell to create a new and more emotive way for Godfreys to communicate, one that captures the positive feeling you get when the cleanings complete. It's been a real pleasure Thinking and Tinking with Thinkerbell."
Regina Stroombergen, head creative tinker at Thinkerbell said, “We’re super excited to be working with Nathan, Quinn and the team at Godfreys and have loved taking their brand to a new level. As the category leaders only Godfreys can take the higher emotive ground of that post clean feeling, as they are the only retailer whose entire brand is dedicated to cleanliness. We've captured that feeling you get when you look around the house and everything is beautifully, wonderfully, clean."
The communications will live across TV, BVOD, out of home, audio channels and social media, as well as coming to life in owned channels and in-store.