Think You Can Detect Bullying? Take VCCP & El Mundo's Test to Find Out
On May 4th, VCCP Madrid launched an online experiment for El Mundo, one of Spain’s largest daily newspapers, in aid of Anti Bullying Day.
VCCP Madrid found there was a common denominator in most cases of bullying that allows us to see it as harmless fun: Laughter.
To highlight this as a problem, the agency created an online, social experiment that tests the user’s ability to identify the sounds of laughter as either bullying or indeed, harmless fun.
The campaign was born out of the insight that 1 in 3 kids around the world are victims of bullying and yet it is often not addressed as a serious issue. VCCP Madrid’s campaign aims to rectify this by bringing the subject of bullying back into the news.
Think you can detect the bullying? Take the test now.
Creative Director: Jesús Mellado
Copywriter: Juan Álvarez
Art Director: Pablo Sánchez
Managing Director: Nines Alcalde
Executive Creative Directors: Beto Nahmad
Head Strategist: Nuria Serrano
Creative Team: Yerai Gomez / Sergio Villarubia
Head of Digital Production: Victor M. Segura
Client Servicing: Alberto Pachano G.
Digital Production Company
Digital Production: WeAreWebDesign
Category: Newspapers , Publications and media