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These Electoral Coins Prove That Every Vote Matters

04/06/2024
Creative Agency
Miami, USA
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IssueVoter and the community's limited edition coins show how important decisions are left to chance when representatives are picked by a coin

Ready or not, election season is here, and primaries are wrapping up as states like Iowa, Montana, and New Mexico gear up for their June 4th primaries. And every single vote matters. Because do you know what happens if you don’t vote? 

Well, a lot of things. But one of the most ridiculous? A coin toss could be used to decide an election. That’s right, coin tosses are still used in 40 states to resolve electoral ties. And this method was used as recently as last year. 

To put a spotlight on just how insane this practice is, IssueVoter, together with the community, created The Electoral Coins. IssueVoter is a nonpartisan, non-profit online platform dedicated to giving everyone a voice in our democracy.

The Electoral Coins are a commemorative, limited-edition coin collection designed to depict the important decisions we are leaving up to chance when our representatives are picked by a coin. They shine a light on an antiquated method that should be corrected; and, most importantly, aim to prove that every single vote matters.

The following Electoral Coins, available only via a donation, help represent the important decisions we’re leaving up to chance when people don’t vote:

  • Gun Laws Coin
  • Environment Coin
  • Marijuana Coin
  • Immigration Coin
  • Book Ban Coin

Election and Coin enthusiasts alike will be able to make a donation of any size to IssueVoter from the Electoral Coin website and get a collectable reminder of the true power behind every single vote. 

“IssueVoter was founded to make civic engagement accessible, efficient, and impactful. Voting isn’t just a once every four-year activity; decisions that impact all of us are being made every single day by our lawmakers. With Electoral Coins, we’re shining a light on the issues, and what happens if we don’t use our voice, talk to our representatives, and vote,” said Maria Yuan, founder, IssueVoter. “The fact is election winners could be decided by a coin flip in 2024. Our goal is to make sure every voice is heard, and every electoral outcome is decided by you, the voters.”

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