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There's Explosions of Celebration in krow's Latest DFS Spot

krow communications, 3 months ago

Outsider's Pedro Romhanyi directs feel-good ad celebrating the 'Sale of the Summer'

There's Explosions of Celebration in krow's Latest DFS Spot

In the run-up to the Rio Olympics, DFS are promoting their Team GB partnership and launching an upbeat campaign celebrating the Sale of the Summer, with a special British feel. The campaign shines a light on British quality manufacturing by also announcing that they have been awarded a British Standard for the strength and durability of their sofas and that each of them comes with a free 10-year guarantee.

In the 30 second ‘Celebration’ advert we see a large-scale celebration as red, white and blue ticker tape erupts from homes around the country. It soon becomes apparent that the source of the ticker tape is the good-looking DFS sofas that are centre stage in people’s homes. The spot ends on an actual DFS craftsman hard at work in DFS’ own Lincoln House Workshop in Derbyshire.

The first 30 second spot airs nationwide on Tuesday 28th June and will run until 28th August.

DFS: Celebration from krow communications on Vimeo.

Creative Agency

Creative Director: Jon Mitchell / Darryl George

Executive Creative Director: Nick Hastings

Account Director: Felicity Pelly

Head of TV / Production: Emma Rookledge

Creative Agency: krow

Account Executive: Camilla Renny-Smith

Client Servicing: (Head) Blake Armstrong

Music and Sound

Sound Design: Owen Griffiths @ Jungle


Editor: Shaun Gardiner @ Big Buoy

Post Production / VFX

Producer: Richard Hawkins @ The Mill

3D Artist: Elizabeth Mitchell @ The Mill

2D Lead Artists: Richard Payne @ The Mill

Production Company

Production Company: Outsider

Producer: Gareth Francis

DOP: Tat Radcliffe

Director: Pedro Romhanyi