The&Partnership Wins KitchenAid Major Domestic Appliances Across UK & Europe

The&Partnership announce their win of the KitchenAid Major Domestic Appliances business across the UK & Europe. The win will see them deliver strategic thinking across customer, media and creative as well as execution across multiple touchpoints from experiential to influencer and digital. The ambition will be to drive awareness and long-term brand engagement with KitchenAid’s large domestic appliances. 

The&Partnership pitched against Rapp and Havas for the account, in the UK and Italy. 

T&P will be working as the integrated agency across both B2B and B2C, from pre-purchase to post purchase incorporating all media touchpoints throughout the customer journey. 

The Hub team will run the account out of the UK across the specialist disciplines with local market support. 

Sarah Golding, CEO The&Partnership said, “The partnership gives us the opportunity to plan and deliver an exceptional customer experience for a brilliant range of products. It’s a great opportunity to deliver market growth through our integrated capability that will enable us to amplify the alchemy of media, creative, customer, experiential, PR and influencer.”

Laura Tazzioli, business director, EMEA said, “We are delighted to be partnering with The&Partnership to keep growing brand love and engagement of KitchenAid Major Domestic Appliances across Europe. Our shared vision and complementary strengths make this partnership a recipe for creativity and success.”

The KitchenAid brand celebrated its 100th anniversary in 2019 and forms part of the Whirlpool Corporation. Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer performance and exceptional design. 

The win sees The&Partnership finish the year playing to its strengths, using its integrated approach to amplify brands creatively and delivering an exceptional customer experience for KitchenAid's new range of domestic appliances to drive market growth across Europe.