senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Awards and Events in association withAwards & Events
Group745

The World’s Biggest Asshole Wins Big at Cannes Lions

29/06/2017
486
Share
Forbes' Jenny Rooney, Donate Life's David Fleming and The Martin Agency's Joe Alexander discuss how they 'fell in love with an asshole'

Will Speck and Josh Gordon took home three Golds, two Silvers and five Bronzes at the 2017 Cannes International Festival of Creativity for Donate Life's 'The World’s Biggest Asshole.' 

Will and Josh spoke on the main stage at the Palais about bravery in advertising, and what it took to create a viral hit that boosted organ donation registration by 125% amongst male millennials. Jenny Rooney, editor of Forbes, moderated, along with David Fleming, President/CEO of Donate Life and Joe Alexander, CCO of The Martin Agency.


SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0