The StoryGraph Elevates the Experience of Indulging in Ferrero Rocher Chocolate

Photo Credit: Ferrero Rocher®

Ferrero Rocher® launches a new campaign with The StoryGraph, a reading tracking and book recommendations app that helps readers choose their next book based on their mood and their favourite topics and themes.

Ferrero Rocher® is encouraging consumers to celebrate themselves the way they celebrate others, with a new program that blends the elevated experience of iconic Ferrero Rocher® chocolate with the pleasures of retreating with a new book – all to launch a brand new chocolate bar flavour, Ferrero Rocher® Dark Hazelnut and Crunchy Salted Caramel. 

Reading is one of the ultimate elevated me-time activities, but nearly half of Americans didn’t finish a book last year. On September 5, ahead of National Read a Book Day (September 6), Ferrero Rocher® will partner with The StoryGraph, a reading tracking and book recommendations app that helps readers choose their next book based on their mood and their favourite topics and themes, to unveil the “Reading is a Treat” challenge: 

In celebration of the NEW Ferrero Rocher® Dark Hazelnut and Crunchy Salted Caramel chocolate bar launch, Ferrero Rocher® invites readers nationwide to take part in the four week “Reading is a Treat” challenge, which allows participants to discover new books, track their reading progress, and unlock a complimentary Ferrero Rocher® chocolate bar reward. 

Once readers complete the challenge – which features curated, fall-inspired reading prompts that pair perfectly with Ferrero Rocher® decadent chocolate – they’ll receive a complimentary NEW Ferrero Rocher® Dark Hazelnut and Crunchy Salted Caramel chocolate bar while supplies last, and on a first come, first served basis. 

(The challenge is free and open to all U.S. participants. Readers may only complete the challenge once.)

To join the Ferrero Rocher® Reading is a Treat challenge, readers can simply visit this link between September 5 – October 3 and opt into the challenge to read for a chocolate bar while supplies last.   

Ferrero Rocher® Dark Hazelnut and Crunchy Salted Caramel chocolate bar ($3.69) will be available September 2024 to purchase online and at retailers nationwide and joins the brand’s portfolio of delicious bars including Milk Hazelnut, Dark Hazelnut, White Hazelnut, and Milk & Almond. 

The NEW Ferrero Rocher® Dark Hazelnut & Crunchy Salted Caramel bars were crafted for smooth dark chocolate lovers, featuring crunchy hazelnut pieces and caramel with a touch of salt, all wrapped with a fine dark chocolate shell containing 55% cocoa. Made with carefully selected ingredients and wrapped with the brand’s signature gold foil, Ferrero Rocher® chocolate bars are perfect for solo indulgences or holiday gifts!